Brief

The brief was to activate Snappi users and encourage them to use the bank for their everyday needs.

In Greece, whenever something bad happens, the phrase that instinctively comes out is:

**“F*ck Zeus.”**

But what if Zeus himself had to hear these unfair accusations all the time?

How would he feel?

Zeus is fed up with people blaming and cursing him for their financial mishaps, so he sets out to restore his reputation.

After all, how dare they blame him when Snappi exists — a bank designed to be the solution to their everyday financial needs?

Campaign: Zeus

Year: 2026

Copy: Konstantina Tsagkari

Art Direction: Alexandra Armakola

Created as an assignment for The Newtons Academy, The Newtons Laboratory.