Brief

IKEA Greece wanted a new campaign to offer practical solutions around home organization, while staying true to the brand’s identity and previous communication.

THE TRUTH IS…

Homes aren’t meant to be instagrammable. They’re meant to be lived-in.

Organization makes room for what really matters.

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Campaign: Room For What Matters

Year: 2026

Copy: Konstantina Tsagkari

Image Generation: Konstantina Tsagkari, Fay Vamvakousi

As an assignment of ADandPRLab, Panteion UniversityxIKEA