Brief
How could Spotify:
Strengthen the brand’s presence in the physical space?
Create an emotional connection with the city and its residents?
Athens BeCOMES A LIVE MUSIC MAP,
MADE FOR YOU
Every neighborhood has its own USER-MADE playlist
Campaign: Athens Has a Soundtrack
Year: 2026
Copy: Konstantina Tsagkari
Image generation: Fay Vamvakousi
As an assignment of ADandPRLab, Panteion University