ADATHON 2026
BRIEF
Create something new for Vikos Cola —
a collectible product/packaging, a service, or an experience
that speaks authentically to Gen Z, and to design its communication with a bottom-up approach, from the community upwards.
While trying to find fresh ideas for Vikos Cola, we noticed a weird—but true fact.
Everybody—including us— confused the product’s name with that of its biggest competitor, the market leader.
And what happens when someone gets your name wrong?
AWKWARD.
We decided Vikos Cola should embrace the awkwardness and turn it into a statement:
happens to the best of us!
Vikos Cola embraces its identity crisis by relating to all those awkward moments when someone says your name wrong, in a laid-back, Gen Z way. This is a social-first campaign.
We also developed a special-edition packaging that won’t let you forget Vikos Cola’s name.
Vikos Cola is not commonly sold at kiosks, so OOH and in-store promo had to be tailored to be physically closer to points of distribution.
Campaign: Avolo
Year: 2026
Copy: Konstantina Tsagkari
Image Generation: Konstantina Tsagkari, Fay Vamvakousi
Created as an entry for AdAthon 2026, organized by the Ermis Awards and ADandPRLab.