Brief

The point was to make a TVC. We decided it should be for a good cause.

only with a twist…

Did you know CPR is supposed to be done at 100bpm, just like “Stayin’ Alive” by Bee Gees? The irony!

*He’s supposed to be doing CPR in the air, not on himself. That’s the best we were going to get for this movement.

Campaign: Kids Save Lives

Year: 2025

Copy: Konstantina Tsagkari

Video generation: Eirini Sakellaridi

As an assignment of ADandPRLab, Panteion University